Are you tired of renting a ZipCar every time you want to go to Target? Ever since Kmart closed on Market East, Center City's been devoid of any large discounter. That isn't necessarily a bad thing. If you know where to look, Philadelphia is still chock full of local markets selling cheap paper towels and kitty litter. But given Philadelphia's popularity explosion, it's surprising that a name like Target has yet to grace Center City, even University City.
Well, fret no more. TargetExpress will be opening at the former Boyd next summer, Pearl Property's once-ugly, now-too-boring-to-be-ugly, proposed redevelopment of the historic theater's site. Personally I'm not a fan of Target. Not because they don't have cool stuff. They have very cool stuff, and they're great at making me buy it. That's why I'm not a fan. I go in looking for nails and come out with a lamp, some bath soaps, a few superhero t-shirts...and oops, I forgot the nails, so I go back in to take a look at those hip barstools I saw.
Jest aside, the scaled presence of this TargetExpress sounds like a hybrid between Walgreens and a full-size Target, so it will likely not include home furnishings and clothing. Strategically between West Market's office workers, densely packed Rittenhouse Square, and convenient to University City, 19th and Chestnut is a smart location.
Still, a TargetExpress is a far cry from what the Boyd Theater once was, and what we were all-but promised its redevelopment would become. A discount department store, even a miniaturized incarnation of one, is about as far as we can get from a luxury movie theater and a towering Art Deco apartment building.
And still no word on the Boyd's Art Deco lobby.
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