Sunday, May 17, 2015

Luxury Healthcare

Have you ever walked into a pharmacy and wondered, "where's the panache?" Probably not. If you're like me, your trip to the pharmacy counter is a rare annoyance clouded in a fog of allergies. The only thing I've ever wondered about these places is why CVS bragged about eliminating cigarettes but still sells Cheesy Poofs.

But I digress.

There is apparently a small market that isn't quite satisfied with the service and atmosphere of the corner drug store, and if you've got an extra $2500 to $6500 a month, you can be a part of the circus.

New York's Cedra Pharmacy is taking pretentiousness to a new level with what it calls a "health concierge service." They won't just deliver your prescriptions, they'll send a chef to your house to help you cook and chaperone your trip to the grocery store.

The Grand package at $2500 a month will provide personal trainers, massages, and limousine rides to your doctor. The Select package, the one that could buy you a used Jetta every month, is reserved for cancer patients, just in case a victim has an extra $6500 a month after chemo bills.

I feel like there is probably some kind of reference to the nation's inefficient - and unequal - access to healthcare that could be made, but Cedra is so over the top of everything that makes sense, I wouldn't know where to possibly connect the dots. There's also the question of legality. Cedra claims it can change the flavor of your medication, even turn Viagra into a lollipop. I'm not expert on pharmaceuticals, but I have to imagine that the companies manufacturing medication have extremely strict guidelines on how and in what form its administered.

But where there's money there's always a way. This is all provided on behalf of New York's 1%, many of whom stood firmly against any form of universal healthcare on the grounds that they didn't want to pay for it. If Cedra has any hopes of selling these packages, it's pretty disgusting that anyone would be willing to spend thousands of dollars a month on tax deductible luxuries masquerading as healthcare, when there are millions still struggling with the Obamacare website.

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