Remember the Fergie Tower? U3 Venture's 30 story tower of Fergie, former member of Kids Incorporated and Wild Orchid?
The Fergie Tower was/is a proposed apartment tower on Walnut Street between 12th and 13th, currently an EZ Lot that surrounds Fergie's Pub.
Goldenberg Group recently purchased the lot from U3 Ventures and plans to move forward with 300 apartments in a $100M project partnering with Houston-based Hines.
At 26 floors, the tower is ambitious, particularly east of Broad. Although it's not unheard of. The St. James on Washington Square is 45 stories with even more units.
Between NREA's East Market under demolition/construction on the Girard Trust Block, Stantec's MIC Tower behind Lit Brothers, and Chinatown's potential Eastern Tower, things may soon be looking up in the eastern part of Center City.
And why not? Market East is finally offering the shopping it should, Midtown Village is proving itself an entertainment destination for everyone: People want to live in Center City.
Let's just hope Goldenberg doesn't mess with Fergie's classic Irish pub.