Thursday, October 20, 2011

Dranoff's Broad Street

In spite of a bad economy, it's evident that Center City is still looking for tenants. And while Carl Dranoff's soap opera sets won't earn a place next to the PSFS tower, he's filling the voids on South Broad Street, a place with no right to the vacant lots it owns.

While critics painted his Symphony House a Nightmare on Broad Street and others had little praise for 777 South Broad, the man knows how to get things built. In a city that contracts those defiant of development, Carl Dranoff knows how to dance.

South Street is Philadelphia's "strip," so it's a mystery why this iconic intersection is home to a community garden. This will soon end. Dranoff outbid P&A's superior design for Broad and South and will soon be erecting 777-light.

Its faux art deco facade isn't bad, at least on paper. But given Symphony House's misleading brick renderings and 777's plastic and cardboard construction, any critique should be reserved for its opening.

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