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Center City Philadelphia is the architectural and transportation hub of a metropolitan region of more than six million people. Looking at West Market Street, University City, and our rapidly changing skyline, it's easy to assume that - like many cities with a thriving downtown - Center City is also the region's business hub.
But scattered throughout the suburbs, in King of Prussia, Plymouth Meeting, and along Swedesford Road, are hundreds of unassuming office parks that dominate the region's corporate business market.
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| "Philadelphia" |
Comcast was smart to take advantage of Center City's centralized location, and with any hope, other tech companies will follow suit. It enables corporations a true cross section of the entire metropolitan area's talent pool. While many in South Jersey may be reluctant to search for jobs in suburbs west of the Delaware River and vice versa, all trains and highways point downtown.
With construction on a second downtown skyscraper, Comcast has perhaps been thriving from the benefits of a Center City headquarters. Benefitting more than just its local employees, its location also allows business partners from D.C., New York, and Boston easy access to 30th Street Station, and a lively city to embrace when they arrive.
But Comcast may also be banking on the hope that Philadelphia will recognize what companies as successful as Comcast already know: that job candidates take a location under serious consideration.
Center City may offer easy access, better restaurants, and a broader range of talent, but it also comes with financial constraints. Job candidates don't just consider commute time and where they'll lunch, they also consider the wage tax. And in Philadelphia, the wage tax is a big consideration. Not only does the city charge commuters an additional 3.7% tax on their income, it charges those who choose to live here almost 4%.
Companies are in the business of making and saving money. Better employees equal higher profits. While many businesses would spend more money for a location that could easily cater to savvy resources, and more of them, Philadelphia is essentially telling our region's corporate powerhouses to keep their suburban office parks.
At best, the city seems to assume that location is enough. Like a worn billboard from 1999 that reads "if you lived here you'd be home by now," City Hall doesn't seem to understand that business needs are far more dynamic than a catchphrase.
It's shortsighted and simplistically indicative of the city's decision makers. And with the city's residential base growing and becoming more affluent, Center City runs the risk of becoming a bedroom community for our sprawling suburbs, one synonymous with pricy condos, tax exempt hospitals and universities, and a few token companies asking for tax breaks to stay put.
Of course that isn't unique to Philadelphia. From Seattle to San Francisco to Washington, D.C., American cities are no stranger to suburban islands of e-commerce and technology companies that offer their central cities little more than high rent and new restaurants.
What is unique to Philadelphia is that it hasn't happened yet. We don't have a Silicone Valley, a Reston or a Redmond, a quasi-independent city born from aging bureaucracy, corruption, and tax burdens. Our largest technology company has embraced Center City, and if the city is willing to embrace what that actually means, Philadelphia could be in a position to offer corporations a rare opportunity that few cities have: a level playing field financially on par with the suburbs, but logistically and geographically unmatched.
SEPTA is taking another look at our region's black hole of public transportation: King of Prussia. The vast land of office parks and strip mall is one of Philadelphia's only experiment in rambling suburban sprawl and, like all of Atlanta, has proven to be a planning disaster.
Since the Schuylkill Expressway carved its way through our neighboring hills, commuters have traveled to and from Philadelphia and King of Prussia bound by a granite cliff and the river, with no way to expand. Perhaps that's for the best, forcing the region to do what it once did best, finally expanding its railroad infrastructure.
Of course with a name like Connection 2035, SEPTA's lofty plan for a Norristown Extension may come to fruition just around the time that I don't care anymore. Don't get me wrong, I appreciate thinking long term. But there's a fine line between planning ahead and tentatively scheduling a project that takes longer to build than a Pharaoh's pyramid.
Politics play a huge role in rail planning. Just ask Miami. That doesn't make planning a new rail line futile, but it does make it complicated and factors into our realistic expectations.
America's cultural attitude towards public transportation and our dependence on cars is changing. In the Northeast we've always had decent relationship with rail transportation and it's getting better. That's hopeful. Politics aside, if King of Prussia continues to grow, things will need to change, and a SEPTA rail stop in King of Prussia is emerging as the only reasonable solution.
Here's a question: with Halloween creeping upon us, knowing that South Philadelphia's Masquerade will soon be facing it's at-capacity one-in-one-out clientele, why hasn't the Gallery at Market East recruited a seasonal costume shop?
Sure, some of Burlington Coat Factory's sale items might qualify as costumes. But in a mall, a Halloween store brings seasonal foot traffic. At the Gallery, it brings in Philadelphians who thought the mall was closed and might think, "hey, I didn't know Aldo had a brand called Call It Spring, I'll have to come back here."
Of course this isn't solely up to PREIT, but those managing Market East's White Elephant missed a golden opportunity here. Even King of Prussia fields seasonal costume stores to fill its vacant shops.
As SEPTA finally put a little R&D into what commuters have been asking since the late 50's, some suburban ass wads shared their self important two cents with Philly.com.
SEPTA, perhaps following the success of Metro's expansion into Tysons Corner and ultimately the Dulles corridor, has begun studying the feasibility of a high speed rail connecting Center City and the region's black hole of public transportation, King of Prussia, potentially alleviating the nightmare known as I-76 which invented the phrase "bottle neck," at 3am on a Wednesday.
Of course the no brainer of expanding SEPTA to Satan's sphincter wasn't met without routine skepticism. Perhaps the douchiest comment came from a woman interviewed by Philly.com, "If somebody can't get to King of Prussia by car, they shouldn't be coming at all."
Well - whoever you are - I have some choice words for you myself. Congratulations on defining the word "narcissist." As if all of us troglodytic Philadelphians are seeking a reprieve from our renowned museums and parks, pining for a fast route to your concrete oasis. My city is synonymous with history, architecture, art, and culture. I guess I'd have a little sand in my crawl if mine was synonymous with a mall.
Any high speed line of King of Prussia would predominantly benefit the endless commuters that drive to the city every day to avoid the city wage tax. Some inexplicably content with sitting in their car for four or five hours a day.
