But they're also competing with the internet's vacuum of anonymity: blogs, message boards, YouTube videos, even user generated content in the comments sections. That the legacy media of print journalism and the nightly network news have managed to survive, barely, amid an echo chamber of subjectivity doing little more than preaching to its own choir is utterly amazing. That Saffron managed to use its platform to turn on that very blogosphere in an objective and insightful way is unprecedented, and it's why she has a Pulitzer Prize.
Like Starr Herr-Cardillo's column for Hidden City, Saffron points out the shady connection between Point Breeze developer Ori Feibush's demolition of the Frankford Chocolate Factory and Dennis Carlisle, a.k.a., GroJLart, blogger, contributor to Hidden City. and long-time favorite foul-mouth of architecture nerds throughout the tri-state area and beyond. In short (you should really read both columns for yourself), Carlisle had nominated the Frankford Chocolate Factory to be placed on the Historic Register in December. In January he was hired by Ori Feibush's firm, OCF Reality. In March, still writing for Hidden City, an outlet championing above all historic preservation, he appeared before the Historical Commission to retract its nomination, a retraction that was denied. To ultimately bring the factory down, Feibush hired his own engineers to deem the building unsafe, and demolition was finally granted by the Historical Commission and L&I.
By then, Carlisle's identity as GroJLart had been exposed, at least to the small, but vocal community of preservationists familiar with his work.
Herr-Cardillo's column delved into the nitty-gritty of the unusual process that led to the factory's demolition, but it was uncharacteristically passionate for the outlet. With GroJLart's columns aside, Hidden City can be described as dry. Those who love architecture and local history routinely pour through its virtual pages, but the articles might be too lengthy and bespoke for some's taste. After speaking with Herr-Cardillo briefly on Instagram, she used the word "hopeless," a sentiment all of us vested in the city's built history can surely sympathize with right now. Those at Hidden City undoubtedly felt duped by Dennis Carlisle.
The fact that no laws were clearly broken in order to raze a building on the National Register, that Feibush could refuse an independent engineering assessment in lieu of engineers he himself hired to deem the property unsafe, categorically puts every historic building in Philadelphia in jeopardy. We've seen this all play out before in one way or another, the most insidious tactic being the economic hardship exemption that allows developers to demolish often historic structures when they can prove renovation or reuse unprofitable, as if millionaire developers deserve the same exception that the variance was designed for. "Hopeless" is really the only way to describe how preservationists, and people who simply love what Philadelphia is, feel right now.
Saffron took a somewhat different route in her column, calling out the odd marriage of a demolition-happy developer and a journalist focused on historic properties, and particularly the fact that the OCF Realty employee who retracted the factory's historic nomination was anonymously moonlighting as a preservation-minded writer. In general, she pointed out how this is another example of the dangers of anonymity in journalism, comparing Carlisle to none other than FoxNews muckraker, Sean Hannity.
Without a massive overhaul of multiple layers within the city government - L&I, the Historical Commission, the Register - it's clear this is just getting started, especially with a growing population and an inexplicable demand for more new construction in a city with an abundance of handsome and affordable old homes. In a New Philadelphia that would consider everything I've personally lived in a "shell" just because it's cheaper to tear down than add central air, nearly every house in the city is threatened by developers. Like Pearl Properties' demolition of the Boyd Theatre's auditorium, Southern Land Company's razing of nearby Sansom Street, and Toll Brothers at Jewelers Row and the Society Hill Playhouse, Ori Feibush is another in a line of developers providing more blueprints for how to abuse the intended purpose of our city agencies.
Of course Feibush might be the lowest common denominator, evident in his shoddy construction and poorly chosen architectural merit. Unlike the others mentioned, Feibush is a slumlord for the upper-middle class and behaves every bit as erratic. Private developers are capitalists who begrudgingly work within (or around) city ordinances to turn a handsome profit. It speaks to arrogance, and perhaps even more conflict of interest, that a private developer would run for office as Feibush did in 2015, a trait he shares with President Donald Trump.
Like Trump, Feibush hasn't kept professionally silent when challenged. Instead of deferring to lawyers and spokespeople, Feibush has taken to Facebook to defend the demolition of the Frankford Chocolate Factory. Using a handful of dimly lit videos of damp rooms within the factory, he seemingly "proved" that it was in imminent danger of collapse. Never mind the fact that it looked like any warehouse that had sat empty for a decade about to be rehabbed, apparent to any developer or architect who has converted a factory in Brewerytown, Callowhill, Fishtown, or Kensington; attempting to justify his actions on Facebook was an unnecessary means to keep himself in the spotlight inviting more critics to rake him over the coals.
As the bottom rung of online media, social media is a juvenile platform to speak to those who've already made up their minds. Friends of his will vocally agree, pointing to the videos of an abandoned warehouse to say "good riddance." Opponents might view them with frustration, ignore them, or call out images so blatantly designed to look bad before Facebook's firing squad. None of this matters because, on social media especially, opinions can't be swayed.
Professional demolition men, nefarious as the likes of Toll Brothers can be, know how to keep quiet until the dust settles. Dennis Carlisle knew to go dark on social media the second he was outed as GroJLart. Maybe Feibish should have spent some time reading Carlisle's columns and heeded what he once had to say about historic preservation and architecture instead of just hiring him for his pending historic nomination. Or maybe, like our President, Feibush will continue to buy his way throughout the poorest parts of the city, remaking them in his cheap and tacky image, fired up by columnists who might as well be resurrecting Graydon Carter's riotous Spy magazine until he's got enough personal social media stock to run for Mayor and really fuck things up.
That f-bomb's for you, GroJLart. We all need jobs, and I know how easy it is to sell out.
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