Welcome to tomorrow. Welcome to Apple. Welcome to...the Pencil.
If you've never heard of a pencil, you're apparently in Apple's target demographic for what it calls "revolutionary" and "unlike anything" Apple's ever developed. And it is...to Apple. Eight years ago, Steve Jobs famously said of the stylus, "over my dead body." Shame on you for snickering at how befitting that statement would become.
The Twittersphere was having a love/hate affair with the press release and Apple's typical product launch complete with a pair of Silicon Valley bluejeans and marketing-ese like "precision input device." It's hard to tell if it will succeed, that is in being a practical tool. After all, everyone knows that Apple could launch a Ford Pinto, and as long as it was loosely tethered to something prefixed with a Myriad fonted "i," consumers would line up around a city block to throw money at it.
I can't wait to see what the South Park boys do with this one.
Before the reviews start showing up on Amazon, you can buy Apple's "not a stylus" for $99 and turn your iPad Pro into a PalmPilot. But keep your beeper close, I hear rumors that Tim Cook will be announcing the release of a revolutionary new social media network called Friendster sometime in the spring, right after Apple's launch of the iTrapperKeeper Lisa Frank edition.
Enjoy more yuks at Mashable...
Friday, September 11, 2015
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